About Us
We don't just plan events.
We engineer what people feel.
Ex3 Set Go is a behavioral event design company based in Gurgaon. We apply consumer psychology and behavioral science to corporate and community experiences, because the best events don't happen by accident. They're built, deliberately, around how people actually think, connect, and remember.
What we do differently
Every touchpoint is intentional, rooted in how people process experience, not just how things look.
Behavioral design
We build events that create genuine connection, not just attendance.
Community-first
Strategy, design, execution, and partnerships - one team, one vision, no handoff gaps.
End-to-end
Meet The Leadership
Tarun built Ex3 Set Go on a simple conviction: that behavioral science belongs inside event design, not just in academic papers. With a Master's in a behavioral science field and an MBA, he spent several years in pharma consulting studying how people make decisions before turning that lens toward how they experience events.
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He is the architect of Ex3's proprietary frameworks, including the SPACE Framework and Behavioral Archetype System, which underpin every experience the company designs. Beyond events, Tarun is a published author, a habit science educator, and the creator of Habit Hacking with Tarun, a content platform dedicated to making behavioral psychology practical and accessible.
He has given workshops at Delhi University and written across consumer psychology, habit science, and professional development. At Ex3, he leads vision, partnerships, and experience strategy.
Sonal is the operational backbone of Ex3 Set Go. A silver medalist from VIT Vellore, where she completed her MCA, she came from nearly four years in the IT industry before making a deliberate transition into operations and technology management. That combination - technical rigor plus hands-on operational experience - makes her unusually well-suited to running a company where logistics, platforms, and real-time execution all have to work in sync.
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At Ex3, Sonal owns the systems and structures that make ambitious ideas executable. She manages operations, vendor coordination, technology infrastructure, and the processes that keep the company running without friction.
If Tarun designs the experience, Sonal ensures it actually happens - at the right quality, on time, every time.
Her transition from IT to experience design reflects the same philosophy Ex3 is built on: that precision and creativity are not opposites.